Why is it that some businesses thrive while others falter?
Sure some people might be smarter or have a better business sense, but we don’t think that is the real reason. The real reason is successful businesses take ACTION!
They don’t sit around and wait for something good to happen to them, they go out and make things happen.
I still believe a bad idea implemented well is better than a great idea that never gets implemented. At least you will know it was a bad idea and learn from it in the future!
This brings us to a gym that has really taken action lately – Get Fit NH.
Dean and Nancy Carlson have taken the Habit Catalyst platform and really created something special that we wanted to share with you today. We got a chance to sit down with Dean and go more in depth into how they are using HC and what it is providing for their gym.
Why did they choose Habit Catalyst?
“First and foremost because HC is aligned with our nutrition philosophy. Diet’s don’t matter, building lifelong habits do. Even all of our short term nutrition challenges have always had a “habit formation” element to them. The trick is scalability. Keeping track of compliance for 150 to 200 people on paper is very challenging. In fact it usually just doesn’t happen. Tracking sheets get lost, people forget them, too inconvenient to bring to work, etc. We have all heard the reasons/excuses. We needed to find a way to make it EASY, because if it’s not easy clients just won’t do it. You need to meet people where they are.
“And where are they? On their phones, device and computers, all day. Habit Catalyst is less of an interruption, another thing to “do”, in a client’s busy life. They can choose to get the daily habit-based question and lesson emailed or pushed to their device. Boom, it’s that easy. Answer the question, take a look at the lesson, and they are done.
“The dashboard is a great feature that gives us some great feedback, both for individual clients and more broadly. Is a client struggling with a particular habit? Let’s find out why. Does compliance start tailing off in our challenges after a few weeks? Maybe the habits are too difficult or the challenge is too long. We can more intelligently answer those questions and start to tailor the software to what our clients need right away.”
What has Habit Catalyst done for your business?
“It’s allowed us to consolidate all our nutrition coaching in one place, using one system. We have built a number of suites of different length, from 21-day challenges all the way up to 10-week courses. It has allowed us to start to scale and wrap our heads around how much time and manpower is needed for the nutrition coaching division of our company.
“With our 10-week nutrition courses and 21-Day Jumpstarts we are averaging around $2000/mo using HC. We also used it to run our annual Sizzlin’ Summer Slimdown 6-week challenge, and the gross revenue on that was $8800.”
How can you be like Get Fit NH?
It is not a coincidence that Dean and Nancy have such a successful gym. They saw an opportunity to add value while improving one of their systems and they took action!
We wanted to share their story to show you that you don’t have to just use HC as a long term habit solution. There are so many more applications than that!
Over the next few weeks we will be releasing new pre-made content to all of our paid users. We will be releasing a new 6 Week Nutrition Challenge as well as a 6 Week Lifestyle Challenge.
These are perfect for you to start using right away with clients and don’t require the commitment of a longer habit suite.
Trevor and I both own gyms too. We get it, time is precious and there is never enough of it. We don’t want time to be the reason you are not adding an additional revenue source to your gym.
That is why we will personally set up everything for you to use the upcoming pre-made challenges. All you have to do is send us your client list and we’ll make sure everything is ready to rock!
We will set everything up so all you have to do is pick a start date, coach up your clients and watch your monthly revenue soar!
If you are interested in this service just shoot us a message at email@example.com and we will be happy to set it up for you.